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Market Advisor

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Callee Fischer was born and raised in Southwest Oklahoma and grew up involved in her family's farming and cattle operation. Callee has been working in the auction management business in purebred cattle with Matt C. Sims Auction, Inc. for the last 4+ years but has had a lifelong passion for the beef cattle industry. Callee currently helps producers broadcast their production sales on LiveAuctions.TV and also hosts. the morning TV program Superior Sunrise before every Superior Livestock video auction. On Superior Sunrise, she discusses the cattle market, the latest news in the livestock industry, and interviews ranchers across the country.

“In any endeavor I have chosen to pursue within the beef cattle industry, I have strived to be an important tool for the American rancher to utilize. Whether it has been broadcasting their sale on LiveAuctions.TV or sharing their story on Superior Sunrise, I hope to be an advocate for their success and I can not wait to bring that same energy to helping producers through Blue Reef."

Nebraska Office

Texas Office

1841 Martin Dr, Suite 100

Weatherford, TX 76086


115 N. 5th Street
O'Neill, NE 68763



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Blue Reef Agri Marketing Inc. is a CFTC registered Introducing Broker and NFA member. The trading of derivatives such as futures and options involves substantial risk of loss and you should fully understand those risks prior to trading.

*Blue Reef Insurance Group LLC is an equal opportunity provider. In accordance with Federal law and U.S. Department of Agriculture (USDA) civil rights regulations and policies, the USDA, its Agencies, offices, and employees, and institutions participating in or administering USDA programs are prohibited from discriminating on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, family/parental status, income derived from a public assistance program, political beliefs, or reprisal or retaliation for prior civil rights activity, in any program or activity conducted or funded by USDA (not all bases apply to all programs).

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